
Elevating Your Home, in Your Style
Inspiration can come from anywhere, and your personal taste continues to evolve, just like you.
We believe in creating a unique experience for all our customers, whether in terms of meticulously crafted furniture, modular services or our home décor curation - our aim is to add your unique style to your home.

Who We Are
Setting down roots in 2007,HomeTown, a part of Praxis Home Retail, is India's leading omni-channel brand known for its iconic furniture, stylish home décor, and a wide range furnishings, and modular services to customers across India.
With an unwavering commitment to quality and convenience, HomeTown offers complete interior solutions - from modular kitchens and wardrobes to expert consultation services that help bring your vision to life. Whether you’re furnishing a new space or giving your home a stylish upgrade, our curated collections and tailored services ensure a seamless, hassle-free experience.
Our Values
INTER-EMPLOYEE
- We must maintain a high level of trust amongst employees, If a colleague makes a "mistake" our first assumption is that it is a mistake and not done with bad intention. Only after having a detailed discussion with the colleague in question will we reach any conclusion.
- We will provide context for any request made to a colleague. If we are in an extreme hurry and do not have time to give context we promise to do so as soon as possible.
- Lying, cheating and stealing will not be tolerated.
- Everyone will chip in for work whether it is for their department or another department
- Everyone will take care to minimize expenses, spend the company money as we would spend our own money
- Respect for all colleagues is of paramount importance, any employee senior or junior observed in shouting, demeaning, or using foul language is not a cultural fit for us
- Each employee will have a basic understanding of all the departments in the company The intent behind this is to enhance performance while reducing friction between departments by each employee understanding the unique pressures faced by various departments.
- Hiring based on cultural fit is the most important and primary criteria. Before taking technical interviews we will do a cultural fit interview.
- Personal egos will always be lower in priority than the good of the company
EXTERNAL
- We will build long term win-win relationships with our customers, shareholders, vendors, society, landlords & regulator at every level of the company
- Customer Centricity is at the core of every decision we make at Praxis , Every Strategic & Operational decision will be viewed from the lens of its impact on the customer experience
- Learn and be inspired from the universal laws of nature and take critical business decision based on these learnings
- Open to new ideas, knowledge and proactive in meeting challenges emerging from changing business scenarios
STRATEGY
- We will take calibrated risk. Risk which are below the line (high risk decision which may put the company’s revenue or reputation at stake) will be taken very cautiously and with prudence.
- Speed is the essence of our business, in-terms of decision making, innovation, freshness , new product introduction, new region and service deliverables. We would be taking decision in the best interest of Business and Company’s reputation. Every decision would be taken with prudence and positivity.

Leadership
Our leaders bring positive energy to our workplace, and create great results together with their teams. They lead by example, always driven by our values and our ambition to make our people and business grow.

What We Do
Discover a world of exquisitely crafted furniture and curated home decor at HomeTown. From elegant designs to trusted durability, we offer personalized solutions to turn your house into a home.
From minimalistic styles to plush elegance, our product assortment consists of all the three pillars - functionality, style, and uniqueness. Our collection includes Furniture, Home Décor, Modular Kitchens and Home Interior services for an end-to-end solution for all your home requirements.

Furniture
Perfect blend of design and function with furniture that suits every customer’s individual taste and needs. Whatever the style—modern, rustic or traditional, at Hometown we have a product for everyone.

Homeware
Inspired from the global trends to suit your taste and best reflect your mood at home. Be it creating a perfect dinner table with our eclectic styles or add a spotlight to your dining room with our homeware products, we have it all.

Home Décor
From modern to minimalistic, set up your home with styles that are as unique as you. Whether it’s about setting up a bohemiancorner or adding that edge to your console table, we are all set to inspire!

Home Interiors
Perfect interiors for your personal haven – your home. Designed by our interior design experts and delivered through rigorous quality checks and transparent prices.

Kid's Room
Explore the world of Smartsters, where design meets child development. Create an imaginative and creative space for your child with our range of products.

Modular Kitchen
Aesthetic yet functional, consult our interior designers and make your kitchen inspiration come to life with our team.

Contact Us
In case of any queries or information, just reach out to us. We are happy to hear from you.
Registered and Corporate Office
Praxis Home Retail Limited
2nd Floor, Knowledge House, Shyam Nagar,Off Jogeshwari-Vikhroli Link Road,
Near Talav, Jogeshwari-East,
Mumbai-400060, Maharashtra, India
CIN: L52100MH2011PLC212866
Connect with us
Phone: +91-22-6882 4900

